Kogal Style

Kogals (kogyaru, lit. “small/child girl”) are a subculture of girls and young women in urban Japan, one of several types of so-called gals. In general, the kogal “look” roughly approximates a sun-tanned California Valley girl, and indeed, the similarities between the two extend to the linguistic, for both subcultures have derived entire sets of slang terms (“ko-gyaru-go”).

Kogals are not to be confused with the Ganguro subculture, although they are similar. Kogals fashion are perhaps the closest thing to the word “normal” in Japanese fashion sense - the spoilt brat fashion sense that you see all over American and all americanized countries… it screams one word with this sense of fashion: MATERIALISM.

Another interesting fact, since the Kogal standards of living is so high (branded clothes and accessories), often times the supplement their living style by being in questionable activities to earn the extra income.

Critics of the Kogal subculture decry its materialism as reflecting a larger psychological or spiritual emptiness in modern Japanese life. Some kogals support their lifestyle with allowances from wealthy parents, living a “freeter” or “parasite single” existence that grates against traditional principles of duty and industry.

A small minority appear in pornography to finance their habits. More may engage in the practice of “compensated dating”, or enjo kōsai, which may at times border on quasi-legal prostitution.
Internet-based usage of this term has led some Western observers to the mistake of believing that “kogal” means “prostitute”.

Well, don’t let it deter you. You don’t have to do all these things - dressing up as a Kogal is just for fun and can be part of your dress up planner on different weeks.. Although, those tan can be horribly out of place…. (Thitinun Blog)